A Complete Guide for Creating a Perfect Content Calendar

Having a declared pattern helps businesses manage their daily tasks efficiently. Since you may have multiple projects at hand, it is essential to keep track of them to ensure the work is completed and published immediately. Therefore, business companies must have a perfectly integrated system to ensure they can maintain every task efficiently.

The most efficient system to keep track of all tasks and their progress is through a content calendar since it acts as a written schedule. Therefore, publishing companies can constantly monitor their submissions to avoid missing deadlines.

What’s A Content Calendar?

A content calendar is a written schedule that helps companies keep track of content-related tasks. It compartmentalizes the upcoming, in progress, and successfully finished tasks. It plays a significant role in growing your business on online forums. With a content calendar in place, you can improve collaboration on current projects. 

With the help of a content calendar, companies keep proper track of published and pending projects. You can direct more resources to the pending projects to avoid missing deadlines. Moreover, content calendars effectively promote team collaboration and interactions with clients.

A good content calendar must include these three characteristics to create desired results.

Goals

You can create every task on the content calendar while keeping the end goal in your mind. That could produce new leads, increase web traffic, or grow social media followers. Each task must have a goal to achieve the desired outcome for your business.

Template

A content calendar template saves time and promotes teamwork. You can build it according to the team’s specific requirements for assigned tasks. The template covers the content’s topic, submission, publication date, and the person monitoring every individual’s performance.

Content Publishing Deadlines and Frequency

A content calendar shows the frequency of published content and the completion of every task. Businesses maintaining a proper content calendar can easily spot the busiest times for their company. Therefore, you can plan every task according to your publishing deadlines to ensure your team completes them on time.

How To Build a Content Calendar?

Jestor can help you make the content calendar that fits your company’s publishing requirements. You only have to install the template to cover all your content calendar requirements. You can integrate all your tasks and their progress with a few clicks.

Step One

Open your Jestor application and locate the ‘Templates’ icon from the list of icons on your right-hand side.

Step Two

After clicking on the Templates icon, the site will direct you to all the free templates page. All of these templates are available to you without any cost.

Step Three

Use the search bar to locate the content calendar template. Write ‘content calendar’ in the search bar, and in the result, you will find the content calendar template.

Step Four

To use the template, simply click and open the template. You can also open it in a new window.

Step Five

The content calendar template will open, and you can add a team or new campaigns accordingly.

Step Six

You can assign different tasks according to their phase. The template has multiple sections such as planning, progress, live, reviews, and on hold. You can also create another section to meet your planning and task execution needs. In the content calendar template, you can also specify the start and end date to ensure your team members complete all tasks on time.

Pros And Cons of Building a Content Calendar

Content is a vital part of declaring your presence on multiple online platforms. But the content should be rich with quality information to achieve the content’s objectives. In this regard, the content calendar helps you stay focused on the goals while completing every task.

Let’s look at the multiple ways a content calendar benefits and drawbacks for your company’s online presence and its objectives.

Pros

1. Consistent Posting
   A content calendar helps you plan your posts ahead of time. This way, your content publication happens at the right and regular intervals. In addition, instead of scrambling for ideas at the last minute, you already have a set plan to achieve your company’s goals.
2. Improved Teamwork
   When working on a big project, you have more than one author creating the content. As all the pieces are part of one campaign, they must be consistent across quality, information, and format. With the content calendar, you can assign tasks according to the writers’ ability.
3. Diverse Content
   You need to create new content on a different topic because repetitive topics are not a sound publishing strategy. A content calendar helps you keep track of past assignments, so you don’t accidentally repeat the topics.

Cons

1. Less Flexibility
   In a content calendar, you plan all your topics ahead of time. This allows less flexibility in changing the assignments to match new company goals. As a result, you cannot instantly embrace the changes which can affect the company’s performance.
2. Highly Demanding
   Content calendars are highly demanding, and every team member must be on board to do their part. They demand every team member maintain the timelines; therefore, it doesn’t affect the project or other writers’ performance.

The Need To Build a Content Calendar

Building a content calendar gives your company the framework to plan and share content-creating responsibilities. It helps you create a content strategy that is effective and according to your company’s objective.

Your next tasks are assigned based on your team members’ characteristics. Additionally, a content calendar helps you monitor your team’s performance. You can also learn the strong and weak points of your team members.

Conclusion

Content calendars are an essential part of your company’s successful content publishing strategy. It is a must-have tool that all companies need to plan, manage, and execute their content campaigns. However, before creating a content calendar, it is essential to use the correct template to gain maximum benefits.Want to improve your publishing campaigns? Take a look at other free templates on Jestor to increase productivity and efficiency.