Competitor Analysis Template

For perfecting your marketing strategy, you need competitor analysis template to observe them and learn from their mistakes. After analyzing their strategy, you can direct your team to create a strategy that attracts new customers to your business in larger volumes.

To remember every detail for future use, you must record them in a reliable template. Therefore, the competitor analysis tracker helps you gather and organize competitors’ data on one forum. You can easily access data from this template any time you want.

What Is the Competitor Analysis Template?

The competitor analysis tracker keeps track of your competitors’ marketing strategies. It also allows you to record incidents that negatively affected the competitor company. Using the tracker template, you can save unlimited information that helps you understand your competitor’s business strategy.

The tables have different sections where you can save all the vital information about other companies. For example, competitors’ product prices, target audience, platforms used to reach the audience, and advertising methods.

How To Build the Competitor Analysis Template?

Install the template from Jestor to start tracking your competitors. This template creates a timeline of your competitor’s business decisions monthly and yearly.

Step One

Visit the Jestor website and log in. locate the “Templates” option on the list of features. You can find the list on the left side of your computer screen. The option for “Templates” is the third one from the top.

Step Two

Write “competitor analysis tracker” and press search in the search bar. You will find a suitable template in the search results. Now open it in the existing or new tab.

Step Three

Install the template for free to start using it immediately.

Step Four

The competitor analysis tracker template allows you to categorize companies according to their country of origin.

The template allocates an individual table for each company. You can set a short description of the company, date of establishment, and any new incident (news) in the tab. You can also add the official website for easy access.

Step Five

This template has three categories, companies and reports incidents. These categories allow you to access only incidents or information about companies directly. You don’t have to open a company to see incidents individually. You can also have the option to save report incidents in the company’s file automatically.

Step Six

The template has two tables of incidents and companies that provide a quick overview of companies, incidents, the company’s logo, website, and your recorded notes.

You can also find the total number of companies you have saved as your competitors. In addition to that feature, the competitor analysis tracker template shows the sum of reported incidents by using the template.

Pros And Cons of Using the Competitor Analysis Template

Using the competitor analysis tracker template to keep track of your competitors gives you essential information about their business plans and strategies. It also helps you locate flaws in your own business and marketing strategies.

Have a look at how using the competitor analysis tracker template brings advantages and disadvantages to your company.

Pros

• Better Prepared
  You store all sorts of information about the company on the competitor analysis tracker template. It creates a profile that you later use to predict the competitor’s future moves. You are never caught off-guard and develop strategies to counter your competitor’s actions.
• Discover New Market Avenues
  Constantly analyzing your competitors means you are aware of your target audience. This means you evaluate what works for the competitors and incorporate them into your business objectives.
• Locate New Threats
  The competitor analysis tracker template helps you find the patterns between incidents. This assessment ensures that you can quickly assess any new threat to your company. Then you can take the necessary steps and keep your position secure in the market.

Cons

• No Feature for Analysis
  You can only store information on the competitor analysis tracker template. No tool analyzes the data, so you must do the analysis yourself.
• Tunnel Vision
  A massive amount of collected data can prevent you from taking a little risk. You can disregard the uniqueness of your products and alter or don’t introduce the product in the market.

Reasons for Using Competitor Analysis Template

Learning from your competitor’s mistake is an effective way of saving yourself from failure. There are multiple reasons why you need a competitor analysis tracker template to help you organize and store that information. Those reasons are:

Avoid Crisis

The competitor analysis aids you in gathering data and making personal interpretations of it. You can test the market without putting your assets and money in danger. You can also implement changes in your products or services to remove those weak points.

Boost Performance

The template shows you which strategies create results and which are a waste of time and money. So, you only focus on fruitful marketing and business strategy, boosting your company’s performance.

Increase Sales and Customers

When you regularly check on your competitors and record their progress for later use, it helps you understand your target customers. Your products are adapted to meet consumer needs, increasing your customers and sales.

How To Build the Competitor Analysis Template in A Spreadsheet?

Tracking your competitors’ performance in a spreadsheet is a time-consuming task. You can create the template manually and must update it monthly. You can create the template with these steps:

• First, assign a sheet to every competitor.

• Second, make columns for recording incidents, company descriptions, personal notes, company website, etc.

Therefore, the best solution is to use the Jestor competitor analysis tracker template. It has built-in categories, tables, and columns for long-term data organization. So, you don’t have to make a new spreadsheet every month.

Conclusion

Companies can learn about their respective industry and find their strengths and weaknesses by observing their competitors. The competitor analysis tracker template helps you keep physical track of your competitors’ plans and strategies. Therefore, you can use the data long-term.Ready to scale your business? Check out free templates on Jestor to outsmart your competitors.