Pros and cons of Content Calendar Template
Content is a vital part of declaring your presence on multiple online platforms. But the content should be rich with quality information to achieve the content’s objectives. In this regard, the content calendar helps you stay focused on the goals while completing every task.
Let’s look at the multiple ways a content calendar benefits and drawbacks for your company’s online presence and its objectives.
Pros
- Consistent Posting
A content calendar helps you plan your posts ahead of time. This way, your content publication happens at the right and regular intervals. In addition, instead of scrambling for ideas at the last minute, you already have a set plan to achieve your company’s goals. - Improved Teamwork
When working on a big project, you have more than one author creating the content. As all the pieces are part of one campaign, they must be consistent across quality, information, and format. With the content calendar, you can assign tasks according to the writers’ ability. - Diverse Content
You need to create new content on a different topic because repetitive topics are not a sound publishing strategy. A content calendar helps you keep track of past assignments, so you don’t accidentally repeat the topics.
Cons
- Less Flexibility
In a content calendar, you plan all your topics ahead of time. This allows less flexibility in changing the assignments to match new company goals. As a result, you cannot instantly embrace the changes which can affect the company’s performance. - Highly Demanding
Content calendars are highly demanding, and every team member must be on board to do their part. They demand every team member maintain the timelines; therefore, it doesn’t affect the project or other writers’ performance.
What’s A Content Calendar?
A content calendar is a written schedule that helps companies keep track of content-related tasks. It compartmentalizes the upcoming, in progress, and successfully finished tasks. It plays a significant role in growing your business on online forums. With a content calendar in place, you can improve collaboration on current projects.
With the help of a content calendar, companies keep proper track of published and pending projects. You can direct more resources to the pending projects to avoid missing deadlines. Moreover, content calendars effectively promote team collaboration and interactions with clients.
A good content calendar must include these three characteristics to create desired results.
Goals
You can create every task on the content calendar while keeping the end goal in your mind. That could produce new leads, increase web traffic, or grow social media followers. Each task must have a goal to achieve the desired outcome for your business.
Template
A content calendar template saves time and promotes teamwork. You can build it according to the team’s specific requirements for assigned tasks. The template covers the content’s topic, submission, publication date, and the person monitoring every individual’s performance.
Content Publishing Deadlines and Frequency
A content calendar shows the frequency of published content and the completion of every task. Businesses maintaining a proper content calendar can easily spot the busiest times for their company. Therefore, you can plan every task according to your publishing deadlines to ensure your team completes them on time.
How To Build and use it free?
Jestor can help you make the content calendar that fits your company’s publishing requirements. You only have to install the template to cover all your content calendar requirements. You can integrate all your tasks and their progress with a few clicks.
Step One
Open your Jestor application and locate the ‘Templates’ icon from the list of icons on your right-hand side.
Step Two
After clicking on the Templates icon, the site will direct you to all the free templates page. All of these templates are available to you without any cost.
Step Three
Use the search bar to locate the content calendar template. Write ‘content calendar’ in the search bar, and in the result, you will find the content calendar template.
Step Four
To use the template, simply click and open the template. You can also open it in a new window.
Step Five
The content calendar template will open, and you can add a team or new campaigns accordingly.
Step Six
You can assign different tasks according to their phase. The template has multiple sections such as planning, progress, live, reviews, and on hold. You can also create another section to meet your planning and task execution needs. In the content calendar template, you can also specify the start and end date to ensure your team members complete all tasks on time.
